Advertising & Brand Experience
When relevant plus coherent equal differentiating.
The best customer experience always wins. But if all are equally human-centric, how can one be unique? This is what we do: design human-centric experiences that are relevant to the customer, differentiating from competitors and coherent with your brand.
Our expertise covers the entire depth and breadth of experience design. From brand strategy and brand design to experience design and development, down to communication and campaigning. We increase awareness and differentiation through creative excellence. We create strategies, campaigns and formats tailored to your target groups’ needs using Neuroscience. Simply put, we have the expertise and creativity to make the difference in front of your audience.
Use Cases
Good brand experience design is about closing the gap between your business strategy and your audience in a way that creates value for all parties.
Brand Development
Build coherent brand strategies and visual identities that target unconscious human needs. Drive relevance and willingness to pay through Deloitte NeuroBranding.
Communication & Stories
Increase awareness and differentiation through creative excellence. Generate recognition and penetration.
Communication & Stories
Increase awareness and differentiation through creative excellence. Generate recognition and penetration.
Experience Design & Mobile
Experience design is a key success factor of every digital strategy. Create compelling human-centric experiences for digital products across all touchpoints.
Experience Design & Mobile
Experience design is a key success factor of every digital strategy. Create compelling human-centric experiences for digital products across all touchpoints.
Solutions
We use state-of-the art methodologies and frameworks to empower your decision-making.
NeuroBranding
Orchestrate brand experiences so that every interaction targets the relevant unconscious needs of your audience. Based on neuroscientific user research and competitive benchmarking we can develop strategies and designs that tell a coherent story, and implement it across the entire customer journey.
NeuroBranding
Orchestrate brand experiences so that every interaction targets the relevant unconscious needs of your audience. Based on neuroscientific user research and competitive benchmarking we can develop strategies and designs that tell a coherent story, and implement it across the entire customer journey.
Heat AI
The revolutionary Heat AI technology combines predictive AI with creative excellence to put brands in the middle of the hottest conversations right when they peak. Our proprietary technology discovers conversations and trends that are predicted to grow—72 hours before they peak, and with over 70% accuracy.
Heat AI
The revolutionary Heat AI technology combines predictive AI with creative excellence to put brands in the middle of the hottest conversations right when they peak. Our proprietary technology discovers conversations and trends that are predicted to grow—72 hours before they peak, and with over 70% accuracy.
Apple Practice
The world is completely connected, and iOS devices are designed for our mobile lifestyles. Now, Apple and Deloitte Digital have joined forces to help employees work the way they live: sharing information; accelerating ideas; connecting people, inventory, supply chains, and customers on the devices they use every day.
Apple Practice
The world is completely connected, and iOS devices are designed for our mobile lifestyles. Now, Apple and Deloitte Digital have joined forces to help employees work the way they live: sharing information; accelerating ideas; connecting people, inventory, supply chains, and customers on the devices they use every day.
The Leaders
Florian Schültke
Offering Leader Advertising & Brand Experience
Projects that push the digital transformation of our clients also have a massive impact on their brand – and we are here to design this change. Therefore, we are making our clients future-proof not only from a technological standpoint, but also from the brand perspective.
Daniel Könnecke
Partner Brand Experience & Applied Design / ACNE
Creativity is key to be successful in the future. But it´s not just about creative advertising, but new business models, new digital products and services that will add value for customers. It´s about business creativity.