Global go-live with the best tools.

 

When our client - a leading power tools manufacturer - was lagging behind with their global E-Commerce website relaunch, a dedicated team of our digital marketing and E-Commerce specialists came to the rescue.
Capabilities in charge

Marketing Transformation & Technology, Digital Commerce

Case: Power Tool Manufacturer

The Insight

On their 75th anniversary, our client had decided to relaunch their global E-Commerce website. They were not satisfied with the content marketing and brand capabilities of the Hybris WCMS (v4.8) and decided to procure a standalone one. After a vendor selection process, Adobe Experience Manager emerged as our solution, and we successfully executed its implementation and integration with SAP Hybris Commerce.

Our Impact

After a 4-week discovery phase to determine scope, create a PoC on AEM-Hybris integration and decide on the hosting of AEM, the implementation was kickedoff to deliver all templates and components in the first 6 weeks. First trainings and UATs were conducted in parallel to the delivery going full steam. After this milestone, the team focused on the implementation of interfaces to Hybris Commerce and Solr.

 

From kick-off to launch in a bit more than 5 months in outstanding quality – a tremendous team effort considering the complexities of the integration and the sheer load of content!”

 

Thilo Többens, Engagement Partner

The Process

The site went live across all markets in time for the anniversary, with a significantly improved usability on all devices. The easy approval process for publishing/updating content across brand department, hubs and markets makes it easy for small local marketing teams to access, adopt, localize and publish content. The end user engagement is measured and optimized based on a sophisticated web analytics concept and helps improve the customer experience.

Facts

The Facts

40

markets content rollout

substantially increased traffic

distribution in hours

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