Communication goes through digital transformation.
We were asked to transform a communication department into a digitally-enabled, audience-centric and content-driven organization. The program consisted of guiding content, conceptualizing and implementing a performance management system, supporting change through workshops and content-driven PMO.
Capabilities in charge
Digital Customer Transformation
The Insight
The client’s communications department is currently organized in several functional silos with little alignment amongst the leadership. Multiple isolated (digital) initiatives demonstrate the willingness to digitalize the department, but they remain vertical and mostly ineffective. In addition, there is no clear roadmap or common approach for the digital journey.
Our Impact
We conducted digital visioning workshops where we created common goals and relevant action items. These measures would enable the organization to become more audience-centric, measure performance and implement new technologies. In addition, a digital transformation program was set up, which is supported by a specified digital vision, a strategy and sub strategies, and matched activities on a roadmap.
The Process
We supported the digital transformation of the client’s comms department by developing a clear structure and roadmap for the digital journey, and enabling transparency and collaboration across functions and channels. We stimulated the advancement of the digital journey by installing a regular drumbeat and information exchange across functions and initiatives in the program.
The Facts
-week project duration
team members
identified action items
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